o:1608
Uticaj novih medija na lojalnost potrošača u uslugama na primjeru bankarskog sektora u Crnoj Gori
doktorska disertacija
The Impact of New Media on Customer Loyalty: Example of Banking Services in Montenegro
sr
Doktorska disertacija
{link}http://eteze.ucg.ac.me/application/showtheses?thesesId=267{/link}
lojalnost, usluge, bankarski sektor, novi mediji, model ulaganja, online Word-of-Mouth (WOM), modeliranje strukturnim jednačinama (SEM), izvor poruke, ton poruke
Loyalty, services, banking, new media, investment model, online Word-of-Mouth (WOM), structural equation modeling (SEM), message source, message valence
yes
20800516
2022-01-07T13:04:18.053Z
45
no
46
Bojana, 1983- (aut. code: 00974 - E-CRIS.CG)
Femić
2017
63
mentor
Muris
Čičić
63
član komisije
Milorad, 1966-
Jovović
63
član komisije
Vujica, 1963-
Lazović
PDF/A (289 listova)
13223672
http://phaidrabg.bg.ac.rs/o:1608
no
yes
4
2022-01-07T13:04:18.320Z
70
11
1066162
Doktorska disertacija
{link}http://eteze.ucg.ac.me/application/showtheses?thesesId=267{/link}
lojalnost, usluge, bankarski sektor, novi mediji, model ulaganja, online Word-of-Mouth (WOM), modeliranje strukturnim jednačinama (SEM), izvorporuke, ton poruke
Loyalty, services, banking, new media, investment model, online Word-of-Mouth (WOM), structural equation modeling (SEM), message source, message valence
339.138(043.3)
1738
2017